How To Measure Team Building Effectively

How To Measure Team Building Effectively

Team building workshops are a popular way for companies to improve their team’s performance and create a positive work environment. However, it’s essential to measure team building workshop success to determine whether they have achieved their intended outcomes. Measuring the success of a team building workshop can be challenging, but it’s crucial to ensure that you’re investing in the right activities and training that will benefit your team.

One of the effective ways to measure whether or not a team building workshop has actually improved a team is through feedback and evaluation. Here are some ways to measure the effectiveness of the workshop:


Conduct surveys before and after the workshop to assess the team’s level of satisfaction and engagement. This can be done using online tools such as Google Forms or SurveyMonkey. Surveys can provide insights into how the team members perceive the workshop, how engaged they were during the activities, and whether they found the experience valuable. Gathering feedback through surveys can also help identify areas of improvement for future workshops

Performance metrics

Look at the team’s metrics and performance before and after the workshop. This could include sales figures, customer satisfaction ratings, or productivity levels. The metrics chosen should be relevant to the goals of the workshop. For example, if the workshop was intended to improve teamwork, you could track the number of successful collaborations completed after the workshop compared to before. Tracking these metrics can provide a tangible measure of the workshop’s impact on team performance.


Observe the team’s behavior and interactions during and after the workshop. Note any changes in collaboration, communication, or teamwork. This method requires more effort and time investment, but it can provide valuable qualitative data that can be missed by surveys or performance metrics. During the workshop, observe how the team interacts and works together. After the workshop, monitor the team’s behaviour and collaboration to see if any changes have occurred.

Follow-up sessions

Schedule follow-up sessions with the team to discuss and evaluate the effectiveness of the workshop. This can help identify areas of improvement and reinforce the learning outcomes. The follow-up sessions can be in the form of one-on-one meetings, team meetings, or focus groups. Encourage team members to share their feedback and experiences from the workshop. This will help to identify areas that require further improvement and provide feedback to the facilitators.

Ultimately, the best way to measure whether or not a team building workshop has improved a team will depend on the specific goals and objectives of the workshop. To determine the effectiveness of the workshop, it’s essential to establish clear goals and objectives beforehand. This will help to identify the appropriate methods to evaluate the workshop’s impact.

In conclusion, our team building workshops as featured in our Team Performance Accelerator Workshop Series, can be an effective way to improve team performance and foster a positive work environment. However, it’s crucial to measure the effectiveness of these workshops to ensure that you’re investing in the right activities and training that will benefit your team. The methods discussed above can provide valuable feedback on the effectiveness of the workshop and help identify areas of improvement for future workshops.

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Katie Taylor | Office Manager | Healthcode

Professional, knowledgeable and friendly team to work with from beginning to end. Thank you for making our day a great success!
Caroline Greenfield | Aramco Overseas
You actually listened to the criteria I asked and followed up with a call to discuss options, out of 4 contacted no other company did that.
Michelle Duberry | Galliford Try
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Nicola Newman | The AA
Great day had a wonderful time thank you to all the team for making it such a successful event with many happy memories.
Mark Hoggard | Depuy J&J
Very professional and engaging company to work with. Great ideas and energy on the day resulted in some excellent staff feedback.
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Just a big thank you again for a brilliant date. So well organised from start to finish and the team on the day were all amazing. Everyone had a great time and the feedback has been brilliant.
Laura Heaton | Hazlewoods
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Sonia Johnson | Bracknell Forest CC
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Clare Salerno | Saints FC
Many thanks to Neil and Ruth for leading our virtual team building exercise... Many laughs were had while scrambling to collect the twenty items...!!! The Murder Mystery was my favourite and my team winning was the icing on the cake. The Haka showed how uncoordinated we are but the laughs ...just proves what an enjoyable experience we all had.
Suzanne Mitchell | Beckton, Dickinson & Co
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Karen Wilson, | Zhero
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Victoria Goodwin | Croudace Homes
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Michelle Hammersley | GKN Aerospace
Great fun had by all. Both inclusive and engaging. We will be looking to use EML again next year.
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