Increasing Innovation for Southampton FC

Southampton FC wanted to increase innovation in their team. So we had 360 people build their own free kick machines!

When Southampton FC approached us, they told us they needed a bespoke indoor team building activity that aligned with their new Corporate Strategy. This needed to be a 1 hour session to form part of a corporate conference at St Mary’s Stadium, Southampton. We put them through our 5 step process to tailor a solution to their unique needs.

Finding the Purpose

Our consultants identified 3 elements that Southampton FC wanted to make a key focus of their event:

  1. Innovation: Their team needed to innovate more with the skills and resources available in order to maximise marginal gains.
  2. Unity: They wanted their team to work towards a collective goal by using everyone’s unique skills to best effect.
  3. Relevance: The chosen activity theme needed to be relevant to the 360 employees of a world class football club.

Tailoring the Event

We decided to base Southampton’s team building solution on our Construction Project format. This is because it can be adapted to require a large team to work together as a unified whole, while generating innovative ideas and managing resources effectively. This ticks off key elements 1 and 2.

To address key element 3, we decided to change the machine being built. Rather than have teams design and build a catapult or bridge, as in our off-the-peg format, we tailored the activity to Southampton FC. We had their teams build football free kick machines!

Delivering the Team Building Event

On the day, 360 people in 40 teams were given limited resources from which to build a machine that could ‘kick’ a ball to the next team’s conference table. Their resource packs and briefing documents were branded to reflect Southampton FC’s theme for their corporate event. And teams had to innovate to use the skills and talents available to overcome a challenging brief.

To encourage overall team unity, we gave the 40 teams a collective goal. If the conference room achieved 20 ‘passes’ between tables, everyone would win a prize!

With 360 people in one large room, we wanted to ensure engagement stayed high. So we liaised with the client’s AV supplier to project all the action onto a big screen for all to see. Our professional hosts and facilitators also circled the room to make sure teams were on task and schedule.

Successful Outcome

The activity went brilliantly. The finale free kick challenge was highly engaging and energising for all 360 employees. The whole room achieved a great score of free kicks and earned several collective prizes.

The timing was exactly 1 hour as per Southampton’s requirements. And the event team captured lots of photos and videos to share with them after the event. The club’s feedback speaks for itself:

“Just wanted to say a huge thank you to you and the team yesterday. Another great delivery and activity. Everyone really enjoyed it! I’ll look forward to working with you again,” Southampton FC.


Want to talk to us about one of our events? Get in touch on +44 (0)1905 330660 for an obligation-free chat about what you’re looking for. 

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The session was a huge success – thank you!

NHS Spokesperson - Art Factory Team Building

A great set of events to help keep spirits up and teams connected during lockdown. Especially appreciated the flexible and creative approach. Many thanks.
Adele Cox
Excellent fun and fully engaged activity, completely loved it ???? Thank you so much.
Himabindu Vutukuri
I thought the event was excellent - informal, fun & very engaging!
B. A. Nimmo
I really enjoyed the exercise and was honestly quite surprised at just how engaged with the activity I became.
Richard White
Enjoyable virtual event. I liked the theme and imaginative art class to make it a fun group event.
Conor Morris
A very entertaining experience... we had to make decisions and work together. And we also got a sense of achievement - I can’t draw and produced 2 decent superheroes. An excellent activity.
Elizabeth Donachie
A great event which made was a lot of fun! At first I was nervous to try the task but by the end I wanted to do more!
Lisa Redpath
Enjoyable event and well run, enjoyed our 3 hours with EML.
David Rodman
Good afternoon of activities and being in the winning team topped the day, thank you for the prize.
Adrienne Cousins
Many thanks to Neil and Ruth for leading our virtual team building exercise... Many laughs were had while scrambling to collect the twenty items...!!! The Murder Mystery was my favourite and my team winning was the icing on the cake. The Haka showed how uncoordinated we are but the laughs ...just proves what an enjoyable experience we all had.
Suzanne Mitchell, Beckton, Dickinson & Co
Our team really enjoyed the event - they are already asking when we can do another!
Karen Wilson, Zhero
The EML virtual team building event was well organised and entertaining. Tasks were interactive and challenging in a fun and relaxed environment.
Brandon Lee Maharaj
It was fun and I loved the energy this brought out of us as a team.
Clinton De Klerk
Great and fun team-building event. Enjoyed!!!
Christopher Dahwa
Perfect. From initial enquiry to event day. I’m really pleased with the session. We had a short meeting pre activities and then 4 fun team games. The event staff were really helpful and professional all the way through.
EML delivered a great virtual training afternoon for our new Graduates, Undergraduates & Apprentices. Everyone found it to be a fun and engaging afternoon.
Victoria Goodwin
Super fun virtual event, the team are friendly and entertaining. Thank you so much Neil and Jon.
Thank you EML for a great virtual team building Christmas party. Everyone had a great time and this virtual option created a great opportunity to stay in touch with our colleagues and have some Christmas fun. I've received lovely feedback from staff - they really appreciated the event.
Sue Quick
Thanks for organising and facilitating our online Christmas social. I've had some great feedback from the participants and it was lovely to do something together even though we couldn't meet face to face.
Michelle Hammersley
Great fun, thank you.
Simon Elkins
Well organised and good fun - many thanks to EML Team.
Mark Roberts
Great fun, engaging and well organised :o)
Belinda Mitchell
Thank you so much for organising a very interesting and fun event... it gave staff an opportunity to work together in different ways and helped to develop our team skills. I'd recommend similar online events to other organisations.
Isla Boadle
Great fun had by all. Both inclusive and engaging. We will be looking to use EML again next year.
John Williams, ECCTIS

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